For our content marketing class, students had to create a podcast for a company. The podcast was required to be at least 15 seconds. The company I picked was called Kingston Psychic’s. The objective of the pod cast was to offer listeners information about how palm readings work, advice from an expert and the chance for them to experience it themselves.
Students had to identify:
What they wanted their audience to
Know: Learn about palm readings and why they are beneficial to people
Go: To the website or go for a palm reading at Kingston Psychics
Do: Visit website & sign-up for chance to win
Buy: More palm readings in the future
The target audience is women between the ages 40 – 50. Intrigued by mystery, hopefulness, and curiosity. Divorced or single. Needs motivation in life. Believes in psychics. Hopeful about seeing into the future for better luck. Middle income class. Lives alone. Has an older child off in college. Has experienced a death in the family. Hasn’t had a palm or psychic reading before.
The tone is informative, relaxing and optimistic. It will also be reassuring. Experts will appear as guests daily to provide advice, information, and testimonials. The appeal techniques are fear, humour, and specific emotions. Psychic readings can bring up different kinds of emotions depending on results of reading. Also expertise and knowledge from guest speakers when it’s informative content.
The audience will be engaged by the call to action. The call to action is asking them to visit the website for a chance to win a free palm reading. Appeals to their ideal self. Fulfills the need for people to feel excitement, curiosity, and hopefulness. Messaging intends to be calm and reassuring. Will inspire people to get a palm reading.
In conclusion the assignment was fun and I learn that I could successfully create a podcast. If I could do it again though, or had more time I would improve the quality of voice recording and lenght of podcast. Saying the script without messaging up was the most difficult part – It took practise. Once figuring out topic or theme, it was easy and fun to write a scrip.
Listen to my podcast at the follow link:
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