A content marketing plan is a strategic plan that focuses on the production and distribution of content for a consumer audience. The plan ensures that content is relevant, valuable, and consistent, not only for the consumer but for the brand or company too. When planning a campaign it’s a great example of when a content marketing plan is helpful, and smart. Learn more about content marketing plans below and check out the one I’ve been working on.
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Videos are a great source of content marketing. They not only raise more awareness for your brand, but it will also allow you to engage with you target audience more. It gives the customers something that’s more intriguing and memorable – Something that they’re more likely to make a connection with. Even if you think it’s not in your company’s budget, it’s always beneficially in the end using a video.
As an example, my group members and I have produced and edited a short video. The client was St. Lawrence College. They offer a wide variety of different programs, such as from marketing to nursing. The school not only gives students world-class education, but they also provide students with a professional environment to study or learn in. The college is also a friendly and welcoming environment, where students and professionals can work, meet, or socialize. They have many different resources and services to help students too while attending college. Such as food bank, test centre, career service, and more.
Podcast Reflection
For our content marketing class, students had to create a podcast for a company. The podcast was required to be at least 15 seconds. The company I picked was called Kingston Psychic’s. The objective of the pod cast was to offer listeners information about how palm readings work, advice from an expert and the chance for them to experience it themselves.
Students had to identify:
What they wanted their audience to
Know: Learn about palm readings and why they are beneficial to people
Go: To the website or go for a palm reading at Kingston Psychics
Do: Visit website & sign-up for chance to win
Buy: More palm readings in the future
Target Audience:
The target audience is women between the ages 40 – 50. Intrigued by mystery, hopefulness, and curiosity. Divorced or single. Needs motivation in life. Believes in psychics. Hopeful about seeing into the future for better luck. Middle income class. Lives alone. Has an older child off in college. Has experienced a death in the family. Hasn’t had a palm or psychic reading before.
Tone:
The tone is informative, relaxing and optimistic. It will also be reassuring. Experts will appear as guests daily to provide advice, information, and testimonials. The appeal techniques are fear, humour, and specific emotions. Psychic readings can bring up different kinds of emotions depending on results of reading. Also expertise and knowledge from guest speakers when it’s informative content.
The audience will be engaged by the call to action. The call to action is asking them to visit the website for a chance to win a free palm reading. Appeals to their ideal self. Fulfills the need for people to feel excitement, curiosity, and hopefulness. Messaging intends to be calm and reassuring. Will inspire people to get a palm reading.
In conclusion the assignment was fun and I learn that I could successfully create a podcast. If I could do it again though, or had more time I would improve the quality of voice recording and lenght of podcast. Saying the script without messaging up was the most difficult part – It took practise. Once figuring out topic or theme, it was easy and fun to write a scrip.
Listen to my podcast at the follow link:
Read full document:
jmadore_podcast_reflection
Social Audit
My Intro to IMC
A Little Motivation
Do You Know the RGD Rules?
Over the last few weeks our class has studied the RGD rules. To me all of the rules seem very important to follow, but one rule that stood out to me was rule #6. Rule #6 states, “I will ensure I receive compensation for graphic design services that I provide except for pro bono work”.
As a student RGD this rule means to me that I will not provide graphic design services without receiving a fair compensation in return, unless it’s for a pro bono project. It’s important to me, as a graphic design student that our work is appreciated and valued. This means I will limit the amount of my time and work that I donate and that I will not donate my services to charities, or organizations that have the ability to pay for services. To also provide all clients with an invoice, including pro bono work but with a 100% discount that still shows the value of my donation. When charging for design services I will also always use a fair compensation rate that is suitable for my qualifications.
The following example shows how easy it is to not receive a fair compensation for your work. Nathan is an RGD grad student who loves to skateboard, and follows all of the top skate companies on social media. His favourite skate company has recently asked followers to submit concepts for a board design. The winning submission will receive $250 and 1 of the final skateboards. Designing for a skate company would be one of his dream jobs, if Nathan submits a concept would he be violating the RGD rules?
Yes. The company is using their reputation to take advantage of designers instead of hiring one. This devalues the work of graphic designers. This is a form of spec work – also known as crowdsourcing, which violates the RGD rules because the designer would not be compensated fairly for their work. Nathan shouldn’t participate and should inform RGD so the Ethics Committee can make the company aware of the issue and recommend how to properly find assistants with designing new materials.
I will incorporate this rule into my design practices by not participating in spec work or encouraging anyone else to. I also wont participate in any skills tests unless it’s part of a job application. Terms must be agreed upon before taking the test, and no work will be used in any commercial way. Before engaging in design work I will use a contract and proposal to clarify all project details between the client and I, to ensure it follows the RGD rules. This way work can be determined in advanced if it’s pro bono, freelance, or spec.
As I begin my graphic design career I will make sure I incorporate all of the RGD rules into my design practices. Do you know the RGD rules? If not I highly recommended checking them out on the RGD website at, https://www.rgd.ca/resources/ethics. Not only is great advice for graphic designers to follow during their career, but it also helpful.
What Really Counts
Over time I have realized there’s more to being a great graphic designer than I thought – It’s also important to overall be a good person in your work and be professional. That means it’s about more than just having top marks and portfolio.
While studying the RGD Rules of Professional Conduct, I choose to look at rule #1 a little deeper. The first rule is, ‘I am committed to meeting the professional standards of the graphic design industry and working towards the betterment of the profession across Ontario, Canada, and Internationally’.
To me as a student graphic designer this means being professional in all aspects of my graphic design work is important, so I can be successful in the industry and achieve great impacts with my work that will inspire and innovative others. It’s important to do this by being honest and responsible for upholding the industry standards. As a student graphic designer it’s my duty to lead by example to show others what they can achieve in their work and motivate them to do the same.
An example of when this rule could be used is, I see someone breaking several RGD rules while working, but they’re not an RGD member. In this case I would not report it to RGD because the Rules of Professional Conduct only apply to RGD members. Check out the full list of RGD Rules of Professional Conduct on their website, at this link https://www.rgd.ca/resources/ethics. All RGD members are required to follow these rules while working as a registered RGD graphic design.
I will use this rule, along with the other RGD rules, to help guide me through my graphic design career and remind me to be professional. It’s my responsibility to always continue my design education, and I will also only represent RGD if I’m a member. While learning the RGD handbook and these rules, I have realized there’s more to being a good graphic designer than I thought, and that it’s important to overall be a good person.
Board Games Over Time
Growing up most of us remember playing board games such as clue, sorry, monopoly, and more. Over time these board games have changed. It’s not the game itself that changed but the design that changed. This could be the design of the package, the board itself, the logo, or the game pieces.
The history of board games starts a long time in ancient times. The games were mostly engraved in caves or tombs and were written with symbols, signs, pictograms, or icons. The oldest board game was found engraved in tombs from 3,500 B.C. The game was called Senet. Mah Jong, which is still a popular game today, was found etched into titles from 800 AD.
Overtime classic board games have changed; Most of these changes have been improvements. Some of the logos and packaging have been re-designed so legibility and contrast are better. Legibility hasn’t just improved on the packages but on the game too. Different typefaces have been used and more hierarchy was used. This also increased readability. Some improvements were made in the technical design of games. Such as the game Mouse Trap – When I was a child I remember being ecstatic over the game, but of course it fell apart every time. Today the game is better designed and more sufficient.
Today apps are more popular than board games, and people are almost always using technology. Kids are also more interested in playing on a device than playing a board game. This creates more competition for the board games. To reach today’s target audience most classic board games now have an app designed to be played on a phone or tablet and a website to play online.
Looking back we know that board games have been around for along time and have changed a lot. From typography to technology many things are different and have even improved. I think it’s important for kids to still play physical board games and want more board games to be designed specifically towards kids. My favorite board game was The Game of Life. What was your favourite board game and how has it changed?
Check out some more great articles about boardgames changing:
http://flavorwire.com/387389/your-favorite-classic-board-games-then-and-now/10http://
www.makeuseof.com/tag/x-classic-board-games-can-play-phone/http://
www.popsugar.com/moms/Updated-Versions-Classic-Games-34615315#photo-34615326